About Arrow Marketing Lab

Built by small business owners, for small business owners.

Arrow Marketing Lab helps local business owners stay organised, attract more customers, and get paid faster — all from one easy system.

It’s not just another bit of software.
It’s a practical toolkit designed by two people who’ve spent the last 20 years helping small businesses grow — and running one themselves.

Because we’ve been where you are: juggling clients, invoices, marketing, and the odd late-night panic about cash flow.

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Marketing Isn't Magic; It's Method

Meet the Couple Behind the Lab.

Sarah and Kevin Arrow started out like many small business owners — with big ideas, tight budgets, and a determination to make things work.

Back in 2006, when blogging was new and social media barely existed, they built one of the UK’s first award-winning business blogs. It helped thousands of small businesses learn how to market themselves online — long before “content marketing” became a buzzword.

They’ve lived through five recessions, built multiple businesses from scratch, and taught thousands of UK business owners how to attract clients, write content that sells, and grow with confidence.

Arrow Marketing Lab is the result of everything they’ve learned — the tools, systems, and shortcuts they wish they’d had when they started out.

Why Arrow Marketing Lab Exists

If you’re self-employed or running a small team, you wear a lot of hats:
You’re the marketer, the accountant, the admin department, and sometimes even the cleaner.

It’s easy to feel buried under messages, bookings, and invoices — with no time left to actually do the work.

We created Arrow Marketing Lab to fix that.

It pulls together everything you need — website, CRM, messages, social planner, invoices, and payments — into one simple system.

So instead of battling with ten different apps (and losing your logins again), you can get organised, get found, and get paid — all in one place. Leaving you the time to do what you love best.

What Makes Us Different?

We’re not a faceless software company. When you work with Arrow Marketing Lab, you get us — Sarah and Kevin — and our small UK-based team.

We’ll set up everything for you (or you can do it yourself), explain it in plain English, and make sure it works for your kind of business — whether you’re a plumber, beautician, decorator, coach, or dog groomer.

You’ll never get a scripted sales call or be left hanging in a support queue.

You’ll get proper help from people who actually understand how small businesses run (and what it’s like when things go wrong on a Friday afternoon).

At Arrow Marketing Lab, we believe in keeping things simple.
No hype, no inflated promises — just tools and training that help you:

Look professional online

Your website is often the first thing customers see — and first impressions matter.

Arrow Marketing Lab helps you stand out for the right reasons with a clean, modern website that shows you’re the real deal.

Because when you look professional online, people feel confident saying yes.

Stay in touch with your customers

Keep your customers close — without chasing messages or losing track of conversations.

Arrow Marketing Lab brings all your emails, texts, and social messages into one easy inbox, so you never miss a thing.

Follow up automatically, send quick updates, and stay top of mind without lifting a finger.

Bring in steady, repeat work

Stop starting from scratch every month.

Arrow Marketing Lab helps you stay connected with past customers so they come back — and bring their friends.

With simple follow-ups, reminders, and reviews built in, you’ll turn one-off jobs into regular bookings and keep your diary full year-round.

Free up time to live your life

Running a small business shouldn’t mean working round the clock.

Arrow Marketing Lab takes care of the admin — from messages to payments — so you can switch off knowing everything’s handled.

Less juggling, fewer late nights, and more time for the things (and people) that matter most.

Why “Arrow Marketing Lab”?

Because every business needs a place to experiment.

The “Lab” is where ideas are tested, systems are refined, and growth happens.

The “Arrow” represents direction — getting your business moving forward with precision, not panic. It also happens to be our name.

And together, they remind us that every small business owner can hit their goals with the right tools and support.

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FAQS

What exactly is Arrow Marketing Lab?

Arrow Marketing Lab is an all-in-one business system that helps you stay organised, get more customers, and get paid faster.
It brings together your website, customer messages, social media, invoicing, and payments — all in one simple app.
Think of it as your digital office in your pocket.

Is this software or a service?

A bit of both.
You get powerful tools (your website, inbox, invoicing, and scheduling system), plus hands-on help setting it up and getting it running smoothly.
We don’t hand you software and leave you to figure it out — we do the heavy lifting with you.

I’m not great with technology. Will I be able to use it?

Yes — and that’s exactly who we built it for.
If you can use WhatsApp or Facebook, you’ll be fine.
Everything is set up for you, step-by-step. Most people are up and running the same day.
And if you ever get stuck, we’re a quick message or phone call away.

Do I need a website already?

No.
If you’ve already got one, we can connect it to your system.
If not, we’ll build you a simple, professional website designed to make your phone ring — not just look pretty.

How does the invoicing and payment bit work?

You can send quotes and invoices straight from the app — no paperwork, no spreadsheets.
Your customers can pay online, by card, or even while you’re on site.
You get notifications the moment payment arrives, and everything stays organised automatically.

What if I already use other tools (like Google Calendar or QuickBooks)?

No problem — Arrow Marketing Lab works nicely alongside tools you already use.
You can sync calendars, import customer lists, and even keep your existing accounting setup if you prefer.
It’s built to simplify your week, not force you to start over.

Will this help me get more customers?

Yes — that’s the whole point.
You’ll have a website built to attract local customers, automatic follow-ups that bring back past clients, and an easier way to manage enquiries so you never miss a lead.
It’s all designed to make sure your business looks professional, responsive, and ready for more work.

How long does it take to get set up?

Usually within 3–5 working days, not including website build.
We’ll have a quick setup call, build your dashboard, connect your social accounts, and test everything before handover.
You’ll be ready to use it right away.

Do you offer support if I need help later?

Always.
You can message or call us any time, and we’ll talk you through it — no ticket system or endless waiting.
We’re based in the UK, so you’ll always get a quick reply from someone who speaks your language (and probably understands your sense of humour too)

Is Arrow Marketing Lab suitable for my type of business?

If you serve local customers within 30 miles of where you’re based — yes.
That includes trades (plumbers, electricians, builders), professionals (accountants, coaches, driving instructors), and service businesses (beauticians, cleaners, dog groomers).
If you work with people locally, we’ll help you stay organised and get more of them.

How much does it cost?

There’s a simple monthly subscription, depending on whether you’d like a website included.
No hidden fees, no long contracts, and you can cancel any time.
You’ll get a proper quote during your free setup call — most small businesses find it pays for itself in the first few weeks.

What makes Arrow Marketing Lab different from other platforms?

Most tools are made for agencies or techies.
We built Arrow Marketing Lab for local business owners who want things simple, fast, and stress-free. You can even use it on your phone with our app.
It’s everything you need to manage your business in one place — backed by real support, not just tutorials.

Is my data safe?

Yes. Everything is fully encrypted, stored securely, and GDPR-compliant.
Your business data belongs to you — always.

What’s the best way to get started?

Book a free setup call.
We’ll show you how the system works, what it can do for your business, and how quickly you can be up and running.
You’ll leave the call with a clear plan — no pressure, no jargon.