Because they’re not business books in the usual sense. They’re more like a chat over a cuppa with someone who gets what it’s really like to run a small business in the UK. No jargon. No hype. Just clear, practical advice you can actually use between the school run and your next job.

In every book you’ll meet Leah, a beauty boss mum from Grays, and Tony, a plumber from Benfleet. They’re not “case studies” in a corporate sense — they’re real stories of people like you, figuring things out one step at a time. Their wins, their wobbles, and their “I’ll never do that again” lessons will feel familiar, because they’re the same challenges most small business owners face.

Arrow Marketing Lab books are designed to give you confidence, ideas, and momentum. Whether it’s handling sales objections without panic, getting visible without burnout, or simply finding the words for your next post, you’ll find simple steps that fit your real life — not some idealised hustle routine.

If you want marketing that feels doable, relatable, and actually works for the kind of business you run, that’s why you read Arrow Marketing Lab.