Arrow Marketing Lab
Meet The Team
Arrow Marketing Lab exists for one simple reason:
Most small businesses do not need “more marketing”.
They need marketing that actually works.
The kind that brings in enquiries.
The kind that feels manageable.
The kind that fits how UK businesses really operate.
That belief was not born in a boardroom.
It was born out of frustration, trial and error, and two business owners trying to figure things out the hard way.
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It Started With a Courier Company (and a Website That Did Nothing)
Back in 2006, Kevin and Sarah Arrow ran a courier company.
Like most business owners at the time, they knew they needed a website. So they got one built. It looked fine. But nothing happened.
Then someone suggested adding animated swooshing doors that slid open when visitors changed pages. Very cutting edge. Very impressive.
Traffic went up. Time on site went up.
People clicked around… a lot. And enquiries? Still Nothing.
It turned out visitors were mesmerised by the swooshing doors.
Not interested in the services. A painful lesson, but an important one: A website existing is not the same as a website working.
“You Need SEO”
Whatever that is...
Then came the well-meaning suggestion:
“You should be doing SEO.”
They smiled and agreed.
Truthfully, they had not a clue what that involved. There was no plain-English explanation. No practical roadmap. Just technical language and sweeping claims about what it might achieve.
So Sarah did what she tends to do when something does not make sense.
She tested it. She tried things. She paid attention. She learned as she went.
Almost by chance, she began writing articles that answered real customer questions. Not because it was fashionable. Not because someone on the internet told her it was essential. Simply because it made sense. If people were asking, why not respond?
Gradually, the shift was obvious.
The right visitors started finding the site. The phone began to ring more often. Inbox notifications became regular, not rare.
Within four years, that steady experimentation helped land a contract worth seven figures.
What began as supporting Kevin’s courier business turned into something much bigger.
Marketing for his company became a business in its own right.
And Sarah had found her lane.
The Problem With Small Business Marketing Tools
As Sarah’s skills grew, so did her frustration.
Most of the tools being pushed at small businesses were:
Built for US Markets
Confusing
Bloated with unwanted features
Or missing the basics that UK businesses rely on
Things that would not accept postcodes.
Forms that insisted on a “state”.
Systems clearly designed for massive teams, not owner-led businesses.
It felt backwards.
Small businesses did not need more complexity. They needed simple systems that worked together.
Sarah became convinced there had to be a better way.
A Turning Point
Life throws a curveball
Kevin ruptured his appendix and underwent emergency, life-saving surgery.
During recovery, it became clear he could not continue running the courier company. The stress was too high. The pace was relentless. And Sarah didn't drive so she was unable to carry out the work.
Sarah asked Kevin to help her turn what was, at that point, more of a hobby business into something solid. That is when a surprising truth emerged. Sarah’s business was… a mess.
Great ideas. Strong results. Very little structure.
Kevin spent the next two years building systems, documentation, and standard operating procedures. Slowly, order replaced chaos.
The business grew. The results became repeatable.
Delivery became consistent.
And a pattern emerged. They were exceptionally good at organic marketing.
But what made everything easier was having one central system behind it all.
The Birth of Arrow Marketing Lab
Sarah kept coming back to the same idea:
What if small UK businesses had access to one UK-centric platform that:
Powered their website
Captured Leads
Tracked conversations
Had automated follow-ups (no lead left behind!)
Supported not just blogging and content, but socials too
And did not require a tech degree
In 2020, Arrow Marketing Lab was born.
In 2023, the Lab opened its doors and welcomed its first customer.
The rest, as they say, is history.
How We Work
What We Believe
Good marketing starts with solid foundations.
No Gimmicks
No Smoke and Mirrors
No chasing shiny objects
Just practical systems that work.
Website Should Work...
You've already qualified in your trade or profession. You shouldn't need another just to use your website and capture leads!
Marketing Should Feel Simple, Not Overwhelming
One centralised social media inbox.
One place to login
One app you can use on the go
Marketing that fits you and your business
Website Automations
Schedule your social media
Create and use your follow-up automations
Send invoices and take payments
Send reminders
Make your life easier
Pricing & Packages
What Arrow Marketing Lab Does
Arrow Marketing Lab puts proper systems behind your marketing, all from one hub:
Basic Starter Website
£199/set-up
£49/Mon
3 Page website- home, main service & contact
Chatbot to capture leads
You can add blog, funnels and extra pages at your leisure
You can add your own automations and follow-ups
Training on how to use your new website system
All updates managed for you
Use the social scheduler, CRM and App - save thousands each year
Growth Start Website
£749/set-up
£49/Mon
5 Page website- home, main service, plus 2 others & contact
1 x Lead capture form
1 x Funnel done for you
1 x Automation (follow up) done for you
Blog set-up
Add in additional pages, funnels, forms, etc at your leisure
Chatbot to engage your website visitors and capture leads
Training on how to use your system
All updates managed for you
Use the social scheduler, CRM and App - save thousands each year
Do-it-yourself
£49/Mon
Build your own website or use one of our high converting templates
Drag and drop tools to make life easy
Add a blog
Unlimited funnels
Unlimited follow-ups
Unlimited calendars
A customisable chatbot
Centralised inbox with our social scheduler
Chatbot support
Everything working together.
Not bolted on. Not sellotaped. Built as a connected ecosystem. So your website stops being a brochure.
And starts becoming a lead generation engine.
Built by Business Owners, for Business Owners
Kevin and Sarah are not theoretical marketers.
They have:
Run service businesses
Made expensive mistakes
Built from scratch
Fixed broken systems
And grown through organic marketing
Arrow Marketing Lab is the platform they wish existed when they started.
Simple.
Practical.
UK-centric.
Focused on Results
Got a Question?
FAQs
What is Arrow Marketing Lab?
Arrow Marketing Lab is an all-in-one marketing system that brings your website, CRM, automation, and content tools together in one central hub.
Instead of juggling disconnected software and tactics, you get a joined-up system designed to generate enquiries and support consistent growth.
Who is Arrow Marketing Lab for?
Arrow Marketing Lab is built for UK service-based businesses, trades, and local companies who want more leads without complicated tech.
If you want simple systems, clear processes, and predictable progress, you are in the right place.
Do I need technical skills to use it?
No.
Everything is designed to be straightforward and practical.
We show you how to use the system and provide guidance so you feel confident, even if you are not “techy”.
What tools are included?
Arrow Marketing Lab includes a website platform, CRM, email and SMS automation, social media scheduler, and funnel-building tools.
All tools are connected, so your marketing works as one system rather than separate parts.
Can you build my website as well?
Yes. Absolutely.
We offer website builds that plug directly into Arrow Marketing Lab, so your site becomes part of a working marketing system, not just a standalone page.
Is ongoing support available?
Yes.
Many clients choose ongoing visibility support such as SEO, managed social media, or system optimisation to build steady traffic and enquiries over time.
How quickly can I get started?
You can usually be onboarded within a few days.
Once set up, you can start using the system straight away and begin putting your marketing processes in place.
Driven by expertise and personalised service, we’re here to guide you towards business success every step of the way.
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