They’re practical, plain-English guides for small business owners who want to attract more customers, sell with confidence, and grow without wasting time or money. Each book focuses on one part of your business — from creating offers to negotiating prices — and gives you clear steps you can use straight away.

Throughout the series, you’ll meet familiar faces — Tony the plumber from Benfleet, Leah the beautician from Grays, and Asha, who runs a vintage shop in Billericay.

Leah, Tony, and Asha are real small business owners we’ve worked with over the years. Their names and locations have been changed, but their stories, challenges, and results are real.

You’ll meet them throughout the Arrow Marketing Lab books — Leah the beautician finding confidence to market her services, Tony the plumber building steady repeat work, when facing fierce competition, and Asha the vintage shop owner growing her loyal customer base.

They appear throughout the series, so you’ll see them at every stage of their business journey — from early struggles to confident success. Readers tell us they love how relatable they are, because their stories feel like everyday life: busy, honest, and proof that real small businesses can thrive with the right support.

No. Each title stands on its own, so you can start with the one that fits your biggest challenge right now. Together they form a complete system, but individually they solve real-world problems — whether that’s finding clients, improving your website, or closing more sales.

Not at all. They’re based on proven, hands-on strategies that Sarah and Kevin Arrow have used for nearly two decades to help real small businesses across the UK. Every chapter includes examples from trades, beauticians, coaches, and local service providers — no jargon, no filler, just things that work.

They’re small business owners turned marketing mentors with over 20 years’ experience helping UK entrepreneurs grow online. They built one of the country’s first award-winning business blogs and have taught thousands of people how to market confidently using practical, repeatable systems.

Most business books are written for large companies or agencies. These are written for people who do the work themselves. They’re quick to read, easy to apply, and focused on results — perfect for business owners who want progress, not perfection.

Definitely. The series was created to guide you from your first client to consistent sales. Start with The Start-Up Formula or The Audience Atom if you’re new to business — they’ll give you a solid foundation.

Most can be read in an evening or two. They’re short, focused, and designed for busy people — no filler, no theory, just straight-to-the-point advice you can put into action straight away.

You can find the full series on Amazon by searching “Arrow Marketing Lab”, or follow the links on our website to each title. They’re available in Kindle format — so you can read at your desk, in your van, or on your sofa with a cuppa via the free Kindle app. Yep, that's right... you don't need a Kindle to read a Kindle book. Just download the free app to your device and login to your Amazon account to connect it.