Some ideas start with a bang. Ours began with a slow, glowing ember.
Since 2014, we’d been carrying around this quiet but persistent spark — a vision to make marketing simpler, smarter, and actually suited to UK businesses. But life has a way of keeping you in orbit, circling ideas without ever landing them.
Then came 2020. The world slowed. We had time to think, to create, to experiment. And one ordinary afternoon, while searching for a password manager, we realised something that stopped us in our tracks: we were logging into 17 different tools just to do everyday marketing tasks.
Seventeen.
It was like trying to run a machine with too many moving parts — all the energy going into keeping it running, none left for creating momentum.
To make matters worse, most of those tools were made for US businesses. They didn’t quite click with the way we work here in the UK — the culture, the pace, the nuances of how we do business.
That’s when the ember caught oxygen. The heat of the moment met the fuel of our frustration, and suddenly, the reaction was unstoppable. From a few tentative experiments, Arrow Marketing Lab was born — a platform designed for UK businesses that want to market smarter without drowning in logins, tabs, and tools.
We call it a lab for a reason. This is a safe space to try new things, test ideas, and grow — without the messiness that slows you down. We’re right there with you in the lab coats (metaphorically), constantly experimenting, refining, and sharing what works. Your business stays yours — your voice, your vision — but now with more time, more clarity, and yes, more money.
Because marketing shouldn’t be a tangled web of passwords and wasted hours. It should be a clean chain reaction: one idea sparking the next, building into something powerful.
And that’s exactly what we’re here to create with you.
I used to dread Mondays. Not because of work — but because of that sinking feeling when I opened my laptop and realised I had nothing ready to post on social media again. I'd scroll through my phone, desperately searching for something — anything — to share about my business. I'd cobble together a post, panic-edit it, and hit publish. Then… silence.
It wasn't that I didn't care about my business. I cared deeply. I just couldn't keep up. Every expert said, "Post consistently," as if it were the simplest thing in the world. But when you're juggling invoices, customers, and actually doing the work, finding time to plan social media feels impossible.
I remember missing an entire week once. My inbox was quiet, my website traffic dipped, and I could almost feel potential customers forgetting about me. That's when it hit me — visibility isn't optional anymore. You either show up, or you vanish into the noise. And I was vanishing.
Then I found something that changed everything — the Arrow Marketing Lab Social Planner, a simple, all-in-one scheduling tool that helped me reclaim my time, stay visible, and build momentum without burning out. It didn't just save me hours. It gave me consistency, confidence, and control.
The Arrow Marketing Lab Social Planner is a complete social media scheduling tool for UK small business owners who want to manage content like pros — without the tech overwhelm. It helps you plan, schedule, and automate posts across multiple platforms from one simple dashboard.
Think of it as your digital assistant that never calls in sick. You can create posts, add images, preview how they'll look, and schedule them weeks in advance. Whether you're on Facebook, Instagram, LinkedIn, or Google Business Profile — everything stays synced and consistent.
No more "What shall I post today?" moments. No more juggling five different apps or relying on guesswork. The Social Planner helps you build a rhythm — your content runs on autopilot, and your brand stays visible 24/7.
It's not just about saving time. It's about saving your sanity. It turns social media from a daily stress into a system that works quietly in the background while you get back to doing what you love — running your business.
Let's be honest — most small business owners struggle with social media. You've probably experienced at least one of these:
You open your laptop and stare at a blank screen, knowing you should post something… but what? That creative block eats into your time until you give up and promise yourself you'll "do it later." Spoiler: later never comes.
Or maybe you post when you remember, but there's no consistency. Some weeks you're on fire — the next, you vanish. The algorithm doesn't like it, your followers forget, and your momentum flatlines.
Perhaps you've even paid for scheduling tools before, only to find they're confusing, expensive, or clearly designed for big marketing teams — not small local businesses like yours. It's disheartening when tools overcomplicate things instead of making life easier.
The Arrow Marketing Lab Social Planner removes that chaos. It's built for you — the builder, the beautician, the café owner, the coach, the one who wears every hat in the business. It gives you structure, speed, and simplicity.
Unlike other social scheduling tools that bombard you with confusing analytics, endless integrations, or American jargon, this one speaks your language — simple, practical, and made for UK businesses.
You'll find an intuitive dashboard that lets you plan posts for the week, drag and drop your content, and see exactly how it looks before it goes live. You can post to multiple channels with one click, saving you countless hours.
But what makes it truly different is how it's connected to everything inside Arrow Marketing Lab. That means your campaigns, blogs, and offers are all in one system. You're not just scheduling — you're strategising.
It's also backed by real support. Not bots, not forums — actual people who understand what it's like to run a small business. You'll get guidance, training, and templates designed for your niche, so you can post confidently from day one.
Most importantly, it grows with you. Whether you're just starting out or running multiple client accounts, the Social Planner adapts. It's simplicity that scales.
The Social Planner works because it helps you focus on what matters: consistency and connection. Instead of scrambling every day, you can plan ahead — freeing up brain space for creativity.
Consistency builds trust. When your followers see you showing up regularly with helpful, engaging posts, they start recognising your brand. Over time, that trust turns into enquiries, and those enquiries turn into loyal customers.
By batching your content and letting the tool handle the posting, you also reduce decision fatigue — one of the biggest killers of productivity. No more second-guessing what to post, when, or where.
And because it integrates directly with platforms like Facebook, Instagram, and Google Business, your posts perform better — they're published at optimal times, and your visibility increases naturally. It's smart marketing, made simple.
It's more than a tool — it's a transformation. The Social Planner helps you reclaim your time, restore your consistency, and rebuild your confidence in showing up online.
You'll notice it in your leads, your visibility, and even in your mindset. Suddenly, social media isn't a burden. It's a rhythm.
These aren't big marketing agencies. They're small business owners, just like you — using a simple system to build visibility and trust online.
Every day you wait is another day your competitors stay visible while your profile stays quiet. Every missed post is a missed opportunity — someone else's name appears where yours should be.
Social media isn't slowing down. In fact, 84% of consumers check a business's social media before buying (source: Statista). That means visibility equals credibility — and inconsistency equals invisibility.
So, ask yourself — how many more Mondays will you waste wondering what to post? It's time to plan smarter, post better, and grow faster.
Stop juggling and start scheduling. Join hundreds of UK small business owners who are already using the Arrow Marketing Lab Social Planner to simplify their marketing, save time, and stay visible — every single week.
👉 Start Your Free Trial TodaySet up your first week of posts in under 30 minutes and see how effortless consistency can be.
Because your business deserves to be seen.
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