Marketing systems that actually work — for small UK businesses who’d rather not guess their way through growth.

If you’ve ever felt like marketing is just one more thing on a never-ending to-do list, you’re in the right place.

At Arrow Marketing Lab, we help small service-based businesses get seen, get leads, and make sales without having to post non-stop, master funnels or pretend they love analytics.

We don’t do hype. We don’t do hacks. And we definitely don’t tell you to “just be consistent” without giving you the tools to make that happen.

Instead, we give you three things:

  • The Toolkit

    All your essential marketing tools in one place. That means lead capture pages, email automations, CRM, content scheduler, landing pages and more. No more duct-taping free trials or hopping between tabs. Everything works together. Seamlessly.

  • 2. The Strategy

    Not another marketing buzzword bingo session. We give you a grounded, proven approach that fits your personality, your audience and your working week. Whether you’re just starting out or ready to scale, we help you focus on what actually works.

  • 3. The Support

    You’re not left to figure it all out on your own. Inside the Lab, you’ll find real guidance, accountability and the occasional nudge when your inner procrastinator pipes up. You’re not just getting software — you’re getting a team in your corner.

Built by people who’ve run service businesses, not just marketed them

Arrow Marketing Lab is led by Kevin and Sarah Arrow

They've helped thousands of UK small businesses grow through practical, ethical and sustainable marketing. From solo tradespeople to coaches, creatives and consultants, they’ve seen what works — and what doesn’t.

They created the Lab for the people who are brilliant at what they do but don’t want to spend all day trying to game the algorithm or write 17 versions of the same post.

Because marketing should feel like a tool, not a full-time job.

Meet Tony and Leah

You’ll spot Tony and Leah in many of our books and resources.

They represent the everyday business owners we built the Lab for.


Tony is a straight-talking plumber from Essex who wants more consistent bookings without chasing every quote.

Leah is a beautician and mum of two who wants to grow her business around school hours without burning out.


They are based on real people we’ve worked with over the years. Their names and locations have been changed to protect their privacy, but their stories are true.


They’ve asked the same questions you’ve probably asked. They’ve hit the same walls. And they’ve built steady, sustainable businesses by putting simple systems in place.


We use their stories because they’re relatable. They’re honest. And they remind us that most small businesses don’t need more noise — they need a plan that fits.


Ready to simplify your marketing, build something solid and finally feel like you’re in control?

You’ll find everything you need inside the

Arrow Marketing Lab

Let’s build the engine that drives your business forward — quietly, confidently, and in a way that works for real life.

Contact Us

{{arrows@onlinevisibilityacademy.com}}

07816 528421